Work, Work, Work.
My CW Story
The CW has something many brands could only wish for: a passionate, vocal, highly-social fanbase. So we presented a new approach to The CW’s 2021 marketing: don’t feature network talent at all.
Let’s shine a light on fans who have felt empowered by a CW show or character to live their truth.
ESPN: NCAA Diamond Sports
Alo Glow System
NFL Saturday Doubleheader
Georgia Democrats Call-to-Action Video
DIRECTV NPS Campaign
Faacebook Change Together
NFL 2020 Kickoff
ESPN DC & Helwani Podcast
The CW Brand Sizzle
NFL Saturday Tripleheader
Dancing with the Stars Promo Toolkit
Facebook Watch: The History of Black Music
DIRECTV: Big Picture
CBS: Equalizer
Amazon Original: 24 Hours of Pawsitivity
CNN: Be Here
Freeform: Kal Penn Approves This Message
ESPN Top Rank Boxing
CBS Star Trek Day 2020
CNN Go There
Wolf Identity Rebrand
Star Trek Super Bowl Spot
Facebook: Vote-A-Thon 2020
We First Re-Brand
NFL Gamepass 2020
Both Sides of the Ball Podcast
CNN 2020 Election Promotional Package
ESPN 40th Celebration
Plex Streaming Service Launch
Freeform Brand Campaign