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When CBS needed to tease their Queen Latifah-led reboot of The Equalizer we knew we had to deliver a campaign suitable for royalty.

 
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Just like our protagonist hunting for the truth, our exploration left no stone unturned - as we developed everything from highly-stylized graphic treatments to footage-based sizzles.

 
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In the end we built a visual language around the “equals” sign and let star power do the talking, putting Queen Latifah front and center to deliver a pressing message: The Equalizer is coming to CBS.

 
 

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