Typically, top college football prospects get to showcase their skills during the NFL Combine. But rather than bringing 300+ athletes together in one centralized place this year, prospects are put to the test at their school’s Pro Day — where scouts and coaches come to them.
NFL Network is covering over 90 schools all March long; it was our job to educate fans that things are a little different this year, while hyping up the future stars of the NFL.
College = fun. So fun we shall have. We built an identity with youthful energy, an eye-catching color palette, and a handwritten font that gives messaging a personal touch.
A series of on-air and social spots were developed to hype the next generation of NFL superstars, while also establishing exactly what NFL Pro Days are.
A consistent identity and marketing message was rippled out across dozens of deliverables, including social and digital marketing. And with it, a new NFL Pro Days tradition was born.
