Your strategic partner in creative marketing.
My CW Story
The CW has something many brands could only wish for: a passionate, vocal, highly-social fanbase. So we presented a new approach to The CW’s 2021 marketing: don’t feature network talent at all.
Let’s shine a light on fans who have felt empowered by a CW show or character to live their truth.
ESPN: NCAA Diamond Sports
Fun fact: There are 297 NCAA Division 1 baseball teams, and 286 NCAA Division 1 softball teams. If our math checks out that…well, that’s a lot of players, traditions, and possible matchups.
We partnered with ESPN to create an in-game identity for their college “diamond sports” coverage that could celebrate the colors and personalities of each team, yet still ladder up to a cohesive system.
Facebook Watch: The Future of Black Music
While Black History Month is often seen as a time to look backwards, Facebook Watch came to us with a different mission: highlighting the future of black music and focus on those making history today including John Legend, Chance the Rapper, Yara Shahidi, Erykah Badu and others.
NFL: Pro Days
Typically, top college football prospects get to showcase their skills during the NFL Combine. But rather than bringing 300+ athletes together in one centralized place this year, prospects are put to the test at their school’s Pro Day — where scouts and coaches come to them.
NFL Network is covering over 90 schools all March long; it was our job to educate fans that things are a little different this year, while hyping up the future stars of the NFL.
DIRECTV: Big Picture
Since the beginning of 2020, Compadre has served as DIRECTV’s go-to agency for their consumer marketing needs, essentially functioning as an extension of their team and producing over 20 spots and countless social and digital deliverables.
Our Compadres
A great follow for good work & bad puns.